A Message to the Ametti Community
Dear Ametti Ladies,
Never in my career would I have imagined one day talking or writing in such times. It’s very difficult to find the correct words, and it took a long time to decide what to say. As an extremely optimistic person, I had difficulties accepting what is happening to our world.
As the co-founder of Ametti this is my letter to you.
First, I hope you are staying safe and healthy, both mentally and physically.
I also hope that all of this will end soon and that like us at Ametti you are trying to find the little things that are keeping you optimistic for the future and wanting to get up and get to work every morning.
I hope that this is a moment that will reveal the beauty of humans, instead of their worst qualities, and that people will want to come closer together (even if not physically). Social distancing is about physical distance for safety but we can’t forget about kindness, respect, connection, contribution, community, love and affection.
So what is happening in the Ametti world, and how can you help each other?
I know that this is probably a time where you wouldn’t expect to hear much about travel accessories, handbags and leather goods. However, this is what we all love and can’t wait to go back to, so let’s try to keep the passion for travel alive.
We want to help with what we can.
To support our community in times of such uncertainty, and because we understand how stressful and impossible it is to get any wipes or hand sanitizer anywhere right now, we put together a SAFETY KIT gift for you. You can discover it online and it’s included with any purchase. For all of our existing customers, we are sending you the SAFETY KITS as soon as possible and you will be receiving one very shortly at home.
ABOUT OUR POP-UP SHOP
On March 5th, we launched our first pop-up shop in New York. We were so excited to finally bring our products to you so that you have the opportunity to touch, feel and try them. Unfortunately, we had to close our pop-up for the safety of both our community and the retail team. We’ll be back as soon as we can, and we will keep you informed as time goes by.
At our pop-up shop we had our brand new Lagoon Collection ready for you to discover. We’ve had a lot of inquiries as to when this would be available online so we decided not to postpone any further. The new collection is now out, and for those in the mood to shop, here’s my special discount code just for you: WITHOVEAMETTI which gives you $100 off your purchase.
ONLINE STORE SAFETY MEASURES FOR YOU
For our online store, we are not exactly at business as usual but almost. Our warehouse has very strict measures implemented to make sure all the products you received are packed with care, gloves and masks. You can order all our products online with free shipping.
PROVENANCE AND TRANSPARENCY
90% of our products come from artisanal high-quality suppliers in Italy, however I also wanted to reassure you that they were all delivered before the virus even began to spread and our luggage were all delivered back in November as well.
Some New Things Are Coming...
Our community is the most important thing to us right now and we know that bringing women together even virtually is what we need to do. Since the beginning of Ametti we wanted to accompany women in their adversities both from their homes to their work travels. In times of home lockdown being able to still enrich ourselves, learn, share, discuss and network is so important. So we have some new surprises for you:
1) Come and join us live for virtual travels and escapes.
These sessions are destination-related small group workshops where we bring LIVE to you:
- Expert guests
- Destination themed products with partners
- Virtual travel guides curated by Ametti team
- Product kits available to purchase for a full experience
2) Meet us live for the virtual Ametti encounters
- Guest experts talking on subjects such as wellness, finance, business, beauty and more
- Interactive workshop sessions where all the viewers participate
- Special offers during the event
- Ametti Tales story articles
How To Join
To access our free membership sign up on our Become A Member sign up page. We will share with you a guest list, calendar, and special offers.
Also, our blog, Ametti Tales is growing with new contributors and exciting articles. Any live event you wish you could have joined will be summarized in articles, so you can learn and share even if you can't make it.
Finally, this is only going to be possible with your help and your talents. We know we have plenty of amazing women already in our community or that have been following us. We would love for you to participate and become guest speakers, storytellers or Ametti Tales contributors so please just send me an email or DM on social media if there’s a subject you would like to share.
That's all for now, we hope that this will help and bring you some sunshine.
About the Founders
Formers Massimo Dutti director and hospitality CCO pairs up to Launch women’s Luxury Travel Brand: AMETTI
AMETTI is the first women owned for women luxury travel brand, officially launching Summer 2019 in the US only.
Founded in Los Angeles, by the former Creative Director for Massimo Dutti, Jessie Minikes and ex-CCO and successful hospitality executive Tessa Horovitz; AMETTI aims to offer luxurious, feminine, sophisticated and practical travel accessories for the professional women to effortlessly integrate into their everyday lives for travel and beyond. The brand, position itself as a Travel lifestyle solution for women and therefore will not only feature a line of luxury travel accessories, from luggage, small leather goods to packing essentials, but will also serve as a travel community for likeminded peers, and become the one-stop shop for all things travel for the modern female executive and entrepreneur. AMETTI TALES, the blog section of the website will be dedicated to highlighting travel experts, city guides with “women-friendly” suggestions, stories of working women balancing work, life and travel, along with more in-depth subjects.
The premiere collection, Bellini is feminine with their signature colorful mosaic pattern, inspired by Italian design. The collection, inspired by Venice (Italy) was named after the iconic aperitivo drink made famous at the Harry’s Bar. As its name, a beverage first to any course, this is an initial taste of AMETTI’s collections. Produced in Italy, each collection will be inspired by the country’s travel hot spots, architecture, and culture.
AMETTI prides itself as a brand which offers products that do not compromise practicality over style. The brand is centered around the executive fashion-forward woman, and plans on traveling to reach working woman around the world.
Get to Know Our Founders
If I was a color…
Jessie: I think I would be the color purple. For me it's not only the most elegant.
Tessa: I would be nude, it represents my love for the natural.
If I was art…
Tessa: I would be a painting, this has always been my favorite medium. There’s a lot of technique involved and sometimes it’s almost scientific. I used to paint a lot when I was younger and by far I felt I could express myself the best with brushes and acrylic.
If I was an artist…
Jessie: I would be William Lachance. It’s the artist that I am obsessed with because his paintings are explanations of my creative side.
If I was a writer...
Jessie: Dr Seuss. Hands down the only writer who was able to touch so many undeveloped minds. I could only imagine what it would be like to have that power!
Tessa: Stefan Zweig, his in-depth understanding of the human psychology always transpires in his characters and I love them.
If I was a movie...
Tessa: Lost in translation, I would say I am a very big fan of Sophia Coppola; maybe I feel like I see the world quite like her. This movie reminds me of some of my first travels.
If I was a fabric...
Jessie: I’d be tweed, it’s a fabric which has had many purposes throughout history and still remains current when using it.
Tessa: Maybe a bounded satin. Ultra-feminine and strong and structured at the same time.
If I was an adjective...
Jessie: If I were an adjective I would be " Perfect " it’s the one thing I am not and would love to be.
Tessa: Smart, because I am addicted to smart people but also I would also say empathy because I care a lot for others and I love humans.
If I was piece of clothing...
Jessie: If I were a piece of clothing I would be a bag. (Is that clothing?) I have always said that a bag is the one item that can express itself on its own. Even on the worst day I will always have a great bag. Tessa: A coat please! First you need a coat for at least every day of the week. Also I love coats because they are the quintessence of fashion to me. No matter how great your look is, if the coat is not right the rest doesn’t work. They are my savior… when I don’t know what to wear, a black jean and a beautiful coat will always do.
If I was travel plans...
Tessa: I would be a road trip in Argentina… a bit of everything at once… impressive and grandiose nature, sea and mountain, rich culture, wine… lots of wine and great food.
If I was a place...
Jessie: Africa, I feel like it's a continent of history, culture, beauty, appreciation, determination and endless amount of life. It would be an honor to be such a place.
Tessa: BIG SUR where the elements all meet! An extended view to the ocean holding you to your dreams.
If I was an Ametti piece...
Jessie: I’d be LUCE, I think 6 months ago I would have said LEONE, but now I am 100% sure I would be LUCE. I think LUCE bursts with newness. I am sure this bag is not for everyone, this bag is for someone who knows about bags, for someone who has had bags all their lives and is looking for something new. I think it takes a certain amount of confidence and a certain amount of sophistication to appreciate this bag and understand its existence.
Tessa: From the first second we started Ametti I knew I would be LUCE, the perfect bag with vintage codes and fresh intakes. It’s so hard to find the perfect bag… not too complicated, that works with most of your outfits, that you can take to work or on an evening out… that just fits exactly what you need without compromises.